Pricing 2005.zip Download

Description:

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.

Submitted On:

29 May 2007

Submitted By:

()

File Author:

Prof. Catherine Tucker

File Size:

182.30 Kb

File Type:

zip

Downloads:

5

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Total Votes:0

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